Glossary
We admit it: Our industry isn't always a walk in the park. Sometimes it feels more like running a marathon with weights while juggling technical terms.
But hey, we're honest! And so that you don't completely lose track, we've created this glossary. It's like a lifeline in the vast world of charging infrastructure and Digital-Out-Of-Home marketing.
Glossary
We admit it: Our industry isn't always a walk in the park. Sometimes it feels more like running a marathon with weights while juggling technical terms.
But hey, we're honest! And so that you don't completely lose track, we've created this glossary. It's like a lifeline in the vast world of charging infrastructure and Digital-Out-Of-Home marketing.
Glossary
We admit it: Our industry isn't always a walk in the park. Sometimes it feels more like running a marathon with weights while juggling technical terms.
But hey, we're honest! And so that you don't completely lose track, we've created this glossary. It's like a lifeline in the vast world of charging infrastructure and Digital-Out-Of-Home marketing.
Ad-hoc price
The price that a charging station operator charges an end user for a single charging session, without requiring registration or a contract.
Infrastructure for Alternative Fuels (AFIR)
A regulation of the European Union that establishes binding minimum requirements for the expansion of infrastructure for alternative fuels.
Automatic Authentication
Authentication of a vehicle at a charging station via the charging plug or telematics
Battery Electric Vehicle (BEV)
An electric vehicle that is powered solely by an electric motor, without a secondary power source.
Charging point
A charging point is more than just a simple charging station. It is a complex infrastructure unit where electric vehicles can refuel energy. Modern charging points are equipped with intelligent communication systems, can measure and document energy, and support various authentication methods.
Ad-hoc price
The price that a charging station operator charges an end user for a single charging session, without requiring registration or a contract.
Infrastructure for Alternative Fuels (AFIR)
A regulation of the European Union that establishes binding minimum requirements for the expansion of infrastructure for alternative fuels.
Automatic Authentication
Authentication of a vehicle at a charging station via the charging plug or telematics
Battery Electric Vehicle (BEV)
An electric vehicle that is powered solely by an electric motor, without a secondary power source.
Charging point
A charging point is more than just a simple charging station. It is a complex infrastructure unit where electric vehicles can refuel energy. Modern charging points are equipped with intelligent communication systems, can measure and document energy, and support various authentication methods.
Ad-hoc price
The price that a charging station operator charges an end user for a single charging session, without requiring registration or a contract.
Infrastructure for Alternative Fuels (AFIR)
A regulation of the European Union that establishes binding minimum requirements for the expansion of infrastructure for alternative fuels.
Automatic Authentication
Authentication of a vehicle at a charging station via the charging plug or telematics
Battery Electric Vehicle (BEV)
An electric vehicle that is powered solely by an electric motor, without a secondary power source.
Charging point
A charging point is more than just a simple charging station. It is a complex infrastructure unit where electric vehicles can refuel energy. Modern charging points are equipped with intelligent communication systems, can measure and document energy, and support various authentication methods.
Smart Charging
Smart charging is more than just a charging technology - it is an intelligent system control. Imagine your electric car communicating in real-time with the power grid and dynamically adjusting its charging speed. During peak electricity times, it reduces the charging power, while it charges quickly during off-peak times. This not only optimizes energy efficiency but also relieves the power grid.
Vehicle-to-Grid (V2G)
V2G is a groundbreaking technology that transforms electric cars into mobile energy storage units. Unlike traditional cars that only consume energy, electric cars equipped with V2G technology can feed energy back into the power grid. They charge during off-peak times and discharge energy during peak times - essentially acting as a "battery on wheels" that stabilizes the power grid.
DC Charging
Direct current charging revolutionizes electromobility with extremely fast charging times. With power outputs between 50-350 kW, this technology enables charging sessions of under 30 minutes. The power converter is located outside the vehicle, allowing for higher power capabilities.
Charging power
The charging power describes the speed of energy transfer. It is measured in kilowatts (kW) and significantly determines the duration of a charging process. A 22 kW wallbox charges much faster than a 3.7 kW socket.
Smart Charging
Smart charging is more than just a charging technology - it is an intelligent system control. Imagine your electric car communicating in real-time with the power grid and dynamically adjusting its charging speed. During peak electricity times, it reduces the charging power, while it charges quickly during off-peak times. This not only optimizes energy efficiency but also relieves the power grid.
Vehicle-to-Grid (V2G)
V2G is a groundbreaking technology that transforms electric cars into mobile energy storage units. Unlike traditional cars that only consume energy, electric cars equipped with V2G technology can feed energy back into the power grid. They charge during off-peak times and discharge energy during peak times - essentially acting as a "battery on wheels" that stabilizes the power grid.
DC Charging
Direct current charging revolutionizes electromobility with extremely fast charging times. With power outputs between 50-350 kW, this technology enables charging sessions of under 30 minutes. The power converter is located outside the vehicle, allowing for higher power capabilities.
Charging power
The charging power describes the speed of energy transfer. It is measured in kilowatts (kW) and significantly determines the duration of a charging process. A 22 kW wallbox charges much faster than a 3.7 kW socket.
Smart Charging
Smart charging is more than just a charging technology - it is an intelligent system control. Imagine your electric car communicating in real-time with the power grid and dynamically adjusting its charging speed. During peak electricity times, it reduces the charging power, while it charges quickly during off-peak times. This not only optimizes energy efficiency but also relieves the power grid.
Vehicle-to-Grid (V2G)
V2G is a groundbreaking technology that transforms electric cars into mobile energy storage units. Unlike traditional cars that only consume energy, electric cars equipped with V2G technology can feed energy back into the power grid. They charge during off-peak times and discharge energy during peak times - essentially acting as a "battery on wheels" that stabilizes the power grid.
DC Charging
Direct current charging revolutionizes electromobility with extremely fast charging times. With power outputs between 50-350 kW, this technology enables charging sessions of under 30 minutes. The power converter is located outside the vehicle, allowing for higher power capabilities.
Charging power
The charging power describes the speed of energy transfer. It is measured in kilowatts (kW) and significantly determines the duration of a charging process. A 22 kW wallbox charges much faster than a 3.7 kW socket.
Charging network
A charging network is a complex ecosystem of interconnected charging stations. It enables widespread charging for electric vehicle drivers and is based on standardized communication protocols such as OCPP.
Roaming
Laderoaming works similarly to mobile roaming. Users can use different charging networks with a single card or app, regardless of the original provider.
Kilowatt hour (kWh)
The kilowatt-hour is the central unit of measure in electromobility. It describes the energy consumption and battery capacity. An electric car with a 75 kWh battery can theoretically travel 75 kilometers at 1 kWh per 10 km.
Charge point operator
Charge point operators are the "network operators" of e-mobility. They install, maintain, and monitor charging stations, develop billing systems, and ensure their availability.
Charging network
A charging network is a complex ecosystem of interconnected charging stations. It enables widespread charging for electric vehicle drivers and is based on standardized communication protocols such as OCPP.
Roaming
Laderoaming works similarly to mobile roaming. Users can use different charging networks with a single card or app, regardless of the original provider.
Kilowatt hour (kWh)
The kilowatt-hour is the central unit of measure in electromobility. It describes the energy consumption and battery capacity. An electric car with a 75 kWh battery can theoretically travel 75 kilometers at 1 kWh per 10 km.
Charge point operator
Charge point operators are the "network operators" of e-mobility. They install, maintain, and monitor charging stations, develop billing systems, and ensure their availability.
Charging network
A charging network is a complex ecosystem of interconnected charging stations. It enables widespread charging for electric vehicle drivers and is based on standardized communication protocols such as OCPP.
Roaming
Laderoaming works similarly to mobile roaming. Users can use different charging networks with a single card or app, regardless of the original provider.
Kilowatt hour (kWh)
The kilowatt-hour is the central unit of measure in electromobility. It describes the energy consumption and battery capacity. An electric car with a 75 kWh battery can theoretically travel 75 kilometers at 1 kWh per 10 km.
Charge point operator
Charge point operators are the "network operators" of e-mobility. They install, maintain, and monitor charging stations, develop billing systems, and ensure their availability.
OpenCharge Point Protocol (OCPP)
OCPP is the "universal language" of charging stations. An open communication standard that makes different manufacturers and systems compatible with each other - comparable to USB interfaces on computers.
Plug & Charge
Plug & Charge is the "Plug and Play" of electromobility. As soon as the electric car is plugged in, the charging process starts automatically. No card, no code - the vehicle authenticates itself, similar to how a modern smartphone does when charging.
RFID card
The RFID card (Radio-Frequency Identification) is the digital key to the charging infrastructure. Similar to a bank card, it enables contactless authentication at charging stations. A brief presentation is enough to start, identify, and bill the charging process.
Home charging station
A home charging station is more than just a simple socket. It is the heart of private electromobility. Individually configurable, it can: Pre-program charging times Make costs transparent Communicate with photovoltaic systems Integrate safety features
Fast charging network
The fast-charging network is the highway of electromobility. High-performance charging stations with 150-350 kW allow for charging processes of only 15-30 minutes. Strategically placed on highways, they alleviate the classic "range anxiety."
OpenCharge Point Protocol (OCPP)
OCPP is the "universal language" of charging stations. An open communication standard that makes different manufacturers and systems compatible with each other - comparable to USB interfaces on computers.
Plug & Charge
Plug & Charge is the "Plug and Play" of electromobility. As soon as the electric car is plugged in, the charging process starts automatically. No card, no code - the vehicle authenticates itself, similar to how a modern smartphone does when charging.
RFID card
The RFID card (Radio-Frequency Identification) is the digital key to the charging infrastructure. Similar to a bank card, it enables contactless authentication at charging stations. A brief presentation is enough to start, identify, and bill the charging process.
Home charging station
A home charging station is more than just a simple socket. It is the heart of private electromobility. Individually configurable, it can: Pre-program charging times Make costs transparent Communicate with photovoltaic systems Integrate safety features
Fast charging network
The fast-charging network is the highway of electromobility. High-performance charging stations with 150-350 kW allow for charging processes of only 15-30 minutes. Strategically placed on highways, they alleviate the classic "range anxiety."
OpenCharge Point Protocol (OCPP)
OCPP is the "universal language" of charging stations. An open communication standard that makes different manufacturers and systems compatible with each other - comparable to USB interfaces on computers.
Plug & Charge
Plug & Charge is the "Plug and Play" of electromobility. As soon as the electric car is plugged in, the charging process starts automatically. No card, no code - the vehicle authenticates itself, similar to how a modern smartphone does when charging.
RFID card
The RFID card (Radio-Frequency Identification) is the digital key to the charging infrastructure. Similar to a bank card, it enables contactless authentication at charging stations. A brief presentation is enough to start, identify, and bill the charging process.
Home charging station
A home charging station is more than just a simple socket. It is the heart of private electromobility. Individually configurable, it can: Pre-program charging times Make costs transparent Communicate with photovoltaic systems Integrate safety features
Fast charging network
The fast-charging network is the highway of electromobility. High-performance charging stations with 150-350 kW allow for charging processes of only 15-30 minutes. Strategically placed on highways, they alleviate the classic "range anxiety."
Charging curve
The charging curve is the central element in understanding the charging process of an electric vehicle. Unlike an internal combustion engine, where fuel can be filled at a constant speed, the charging process follows a dynamic curve. This demonstrates that the maximum charging power is particularly achieved in the mid-range of the charging process. Between 20% and 80% battery capacity, the highest charging power can be achieved; thereafter, the battery management system systematically reduces the power to protect the cells and extend their lifespan.
State of Charge (SOC)
The state of charge represents the current charge level of the battery and is comparable to a highly precise fuel gauge. Modern battery systems are equipped with sophisticated sensors and algorithms that continuously determine the exact charge level. This information is not only important for the driver but also actively controls the charging process. For example, the system adjusts the charging power, regulates cooling systems, and optimizes energy absorption based on the SoC.
Dynamic Load Management
Dynamic Load Management is a highly advanced system for the intelligent distribution of available energy resources. It operates like a digital conductor, orchestrating the various energy flows. The system analyzes in real-time the energy demands of all connected vehicles, considers the available grid capacity, and optimally allocates the power. It also takes into account external factors such as the feed-in from renewable energies or the current network load. This prevents overloads and maximizes the efficiency of the entire charging infrastructure.
Battery Thermal Management
The Battery Thermal Management is a highly complex system for regulating the temperature of the vehicle's battery during the charging process. Similar to the cooling system of a high-performance computer, it continuously monitors the temperature of individual battery cells and actively controls their cooling or heating. Especially during fast charging sessions, where large amounts of energy are transferred in a short time, precise temperature control is essential. The system dynamically adjusts the charging power to the thermal conditions, thus preventing overheating of the battery cells, which significantly extends their lifespan.
Grid Connection Point
The Grid Connection Point is the critical interface between charging infrastructure and the public power grid. At this point, not only are enormous amounts of energy transferred, but important grid parameters are also continuously monitored. Modern connection points are equipped with intelligent measuring systems that analyze voltage, frequency, and grid quality in real time. The installed connection capacity determines how many vehicles can be charged simultaneously and at what power level. Integrated protection devices immediately react to disturbances and protect both the grid and the connected vehicles.
Charging curve
The charging curve is the central element in understanding the charging process of an electric vehicle. Unlike an internal combustion engine, where fuel can be filled at a constant speed, the charging process follows a dynamic curve. This demonstrates that the maximum charging power is particularly achieved in the mid-range of the charging process. Between 20% and 80% battery capacity, the highest charging power can be achieved; thereafter, the battery management system systematically reduces the power to protect the cells and extend their lifespan.
State of Charge (SOC)
The state of charge represents the current charge level of the battery and is comparable to a highly precise fuel gauge. Modern battery systems are equipped with sophisticated sensors and algorithms that continuously determine the exact charge level. This information is not only important for the driver but also actively controls the charging process. For example, the system adjusts the charging power, regulates cooling systems, and optimizes energy absorption based on the SoC.
Dynamic Load Management
Dynamic Load Management is a highly advanced system for the intelligent distribution of available energy resources. It operates like a digital conductor, orchestrating the various energy flows. The system analyzes in real-time the energy demands of all connected vehicles, considers the available grid capacity, and optimally allocates the power. It also takes into account external factors such as the feed-in from renewable energies or the current network load. This prevents overloads and maximizes the efficiency of the entire charging infrastructure.
Battery Thermal Management
The Battery Thermal Management is a highly complex system for regulating the temperature of the vehicle's battery during the charging process. Similar to the cooling system of a high-performance computer, it continuously monitors the temperature of individual battery cells and actively controls their cooling or heating. Especially during fast charging sessions, where large amounts of energy are transferred in a short time, precise temperature control is essential. The system dynamically adjusts the charging power to the thermal conditions, thus preventing overheating of the battery cells, which significantly extends their lifespan.
Grid Connection Point
The Grid Connection Point is the critical interface between charging infrastructure and the public power grid. At this point, not only are enormous amounts of energy transferred, but important grid parameters are also continuously monitored. Modern connection points are equipped with intelligent measuring systems that analyze voltage, frequency, and grid quality in real time. The installed connection capacity determines how many vehicles can be charged simultaneously and at what power level. Integrated protection devices immediately react to disturbances and protect both the grid and the connected vehicles.
Charging curve
The charging curve is the central element in understanding the charging process of an electric vehicle. Unlike an internal combustion engine, where fuel can be filled at a constant speed, the charging process follows a dynamic curve. This demonstrates that the maximum charging power is particularly achieved in the mid-range of the charging process. Between 20% and 80% battery capacity, the highest charging power can be achieved; thereafter, the battery management system systematically reduces the power to protect the cells and extend their lifespan.
State of Charge (SOC)
The state of charge represents the current charge level of the battery and is comparable to a highly precise fuel gauge. Modern battery systems are equipped with sophisticated sensors and algorithms that continuously determine the exact charge level. This information is not only important for the driver but also actively controls the charging process. For example, the system adjusts the charging power, regulates cooling systems, and optimizes energy absorption based on the SoC.
Dynamic Load Management
Dynamic Load Management is a highly advanced system for the intelligent distribution of available energy resources. It operates like a digital conductor, orchestrating the various energy flows. The system analyzes in real-time the energy demands of all connected vehicles, considers the available grid capacity, and optimally allocates the power. It also takes into account external factors such as the feed-in from renewable energies or the current network load. This prevents overloads and maximizes the efficiency of the entire charging infrastructure.
Battery Thermal Management
The Battery Thermal Management is a highly complex system for regulating the temperature of the vehicle's battery during the charging process. Similar to the cooling system of a high-performance computer, it continuously monitors the temperature of individual battery cells and actively controls their cooling or heating. Especially during fast charging sessions, where large amounts of energy are transferred in a short time, precise temperature control is essential. The system dynamically adjusts the charging power to the thermal conditions, thus preventing overheating of the battery cells, which significantly extends their lifespan.
Grid Connection Point
The Grid Connection Point is the critical interface between charging infrastructure and the public power grid. At this point, not only are enormous amounts of energy transferred, but important grid parameters are also continuously monitored. Modern connection points are equipped with intelligent measuring systems that analyze voltage, frequency, and grid quality in real time. The installed connection capacity determines how many vehicles can be charged simultaneously and at what power level. Integrated protection devices immediately react to disturbances and protect both the grid and the connected vehicles.
From the World of Digital Out-of-Home (DOOH)
Cost per Mille (CPM)
Cost per Mille (CPM) is the key metric in DOOH pricing, referring to the cost per 1,000 contacts. Unlike traditional online marketing, in the DOOH world, these contacts are determined through complex measurement methods such as cameras, mobile data, and pedestrian frequencies. For instance, a CPM of 10 euros means that 10 euros are charged for 1,000 potential contacts. This metric enables comparison between different locations and advertising formats.
Digital Impact Factor (DIF)
The Digital Impact Factor describes the advertising effectiveness of digital out-of-home advertising compared to traditional static media. Studies show that moving images and dynamic content generate significantly higher attention. The DIF takes into account factors such as brightness, motion, contrast, and display duration of the ads and is used to evaluate advertising effectiveness.
Programmatic DOOH
Programmatic DOOH is revolutionizing the purchase of digital out-of-home advertising through automated, data-driven processes. Similar to online marketing, ad spaces can be booked in real-time and campaigns can be managed dynamically. The system takes into account factors such as weather, time of day, audience movements, and current events to optimize ad delivery.
Audience Targeting
Audience targeting in the DOOH context means the precise delivery of advertising content based on the actual audience present. Modern sensor technology and camera systems with anonymized facial recognition enable the analysis of the audience's age, gender, and dwell time. This data leads to significantly more effective campaigns through audience-specific targeting.
Net Gross Relation
The net-gross relationship describes the ratio between the actual media buying price (net) and the official list price (gross). In the DOOH market, discounts of 30-50% are not uncommon. This pricing structure allows agencies and direct clients to have different purchasing conditions and is an important factor in campaign planning.
From the World of Digital Out-of-Home (DOOH)
Cost per Mille (CPM)
Cost per Mille (CPM) is the key metric in DOOH pricing, referring to the cost per 1,000 contacts. Unlike traditional online marketing, in the DOOH world, these contacts are determined through complex measurement methods such as cameras, mobile data, and pedestrian frequencies. For instance, a CPM of 10 euros means that 10 euros are charged for 1,000 potential contacts. This metric enables comparison between different locations and advertising formats.
Digital Impact Factor (DIF)
The Digital Impact Factor describes the advertising effectiveness of digital out-of-home advertising compared to traditional static media. Studies show that moving images and dynamic content generate significantly higher attention. The DIF takes into account factors such as brightness, motion, contrast, and display duration of the ads and is used to evaluate advertising effectiveness.
Programmatic DOOH
Programmatic DOOH is revolutionizing the purchase of digital out-of-home advertising through automated, data-driven processes. Similar to online marketing, ad spaces can be booked in real-time and campaigns can be managed dynamically. The system takes into account factors such as weather, time of day, audience movements, and current events to optimize ad delivery.
Audience Targeting
Audience targeting in the DOOH context means the precise delivery of advertising content based on the actual audience present. Modern sensor technology and camera systems with anonymized facial recognition enable the analysis of the audience's age, gender, and dwell time. This data leads to significantly more effective campaigns through audience-specific targeting.
Net Gross Relation
The net-gross relationship describes the ratio between the actual media buying price (net) and the official list price (gross). In the DOOH market, discounts of 30-50% are not uncommon. This pricing structure allows agencies and direct clients to have different purchasing conditions and is an important factor in campaign planning.
From the World of Digital Out-of-Home (DOOH)
Cost per Mille (CPM)
Cost per Mille (CPM) is the key metric in DOOH pricing, referring to the cost per 1,000 contacts. Unlike traditional online marketing, in the DOOH world, these contacts are determined through complex measurement methods such as cameras, mobile data, and pedestrian frequencies. For instance, a CPM of 10 euros means that 10 euros are charged for 1,000 potential contacts. This metric enables comparison between different locations and advertising formats.
Digital Impact Factor (DIF)
The Digital Impact Factor describes the advertising effectiveness of digital out-of-home advertising compared to traditional static media. Studies show that moving images and dynamic content generate significantly higher attention. The DIF takes into account factors such as brightness, motion, contrast, and display duration of the ads and is used to evaluate advertising effectiveness.
Programmatic DOOH
Programmatic DOOH is revolutionizing the purchase of digital out-of-home advertising through automated, data-driven processes. Similar to online marketing, ad spaces can be booked in real-time and campaigns can be managed dynamically. The system takes into account factors such as weather, time of day, audience movements, and current events to optimize ad delivery.
Audience Targeting
Audience targeting in the DOOH context means the precise delivery of advertising content based on the actual audience present. Modern sensor technology and camera systems with anonymized facial recognition enable the analysis of the audience's age, gender, and dwell time. This data leads to significantly more effective campaigns through audience-specific targeting.
Net Gross Relation
The net-gross relationship describes the ratio between the actual media buying price (net) and the official list price (gross). In the DOOH market, discounts of 30-50% are not uncommon. This pricing structure allows agencies and direct clients to have different purchasing conditions and is an important factor in campaign planning.
Viewability
Viewability in the DOOH sector goes far beyond traditional visibility. Modern measurement systems not only capture whether a display is theoretically visible, but also the actual eye contact of potential viewers. Factors such as viewing angle, distance, ambient brightness, and dwell time are taken into account in the assessment and influence pricing.
Dynamic Creative Optimization (DCO)
DCO allows real-time adaptation of advertising content based on external factors. For example, an advertising display at a bus stop can show umbrella advertising when it rains, ice cream advertising when it's hot, or commuter-relevant content during rush hour. This contextual relevance demonstrably increases advertising effectiveness.
Attribution
Attribution in the DOOH world describes the measurement and allocation of advertising success to specific advertising media. Modern tracking methods like mobile device IDs, WiFi tracking, and beacons enable the tracking of customer journeys from the first contact with a DOOH medium to the final purchase.
Anteil der Zeit
Share of Time refers to the percentage of advertising time that an advertiser occupies in the entire advertising cycle of a digital medium. With a 6-loop, a Share of Time of 16.6% means that the customer's advertisement is shown once per cycle of six commercials.
Footfall Tracking
Footfall tracking analyzes the flow of visitors around DOOH media. Various technologies such as infrared sensors, cameras, and WiFi tracking anonymously capture movement patterns, dwell time, and pathways of pedestrians. This data is fundamental for site evaluation and campaign optimization.
Viewability
Viewability in the DOOH sector goes far beyond traditional visibility. Modern measurement systems not only capture whether a display is theoretically visible, but also the actual eye contact of potential viewers. Factors such as viewing angle, distance, ambient brightness, and dwell time are taken into account in the assessment and influence pricing.
Dynamic Creative Optimization (DCO)
DCO allows real-time adaptation of advertising content based on external factors. For example, an advertising display at a bus stop can show umbrella advertising when it rains, ice cream advertising when it's hot, or commuter-relevant content during rush hour. This contextual relevance demonstrably increases advertising effectiveness.
Attribution
Attribution in the DOOH world describes the measurement and allocation of advertising success to specific advertising media. Modern tracking methods like mobile device IDs, WiFi tracking, and beacons enable the tracking of customer journeys from the first contact with a DOOH medium to the final purchase.
Anteil der Zeit
Share of Time refers to the percentage of advertising time that an advertiser occupies in the entire advertising cycle of a digital medium. With a 6-loop, a Share of Time of 16.6% means that the customer's advertisement is shown once per cycle of six commercials.
Footfall Tracking
Footfall tracking analyzes the flow of visitors around DOOH media. Various technologies such as infrared sensors, cameras, and WiFi tracking anonymously capture movement patterns, dwell time, and pathways of pedestrians. This data is fundamental for site evaluation and campaign optimization.
Viewability
Viewability in the DOOH sector goes far beyond traditional visibility. Modern measurement systems not only capture whether a display is theoretically visible, but also the actual eye contact of potential viewers. Factors such as viewing angle, distance, ambient brightness, and dwell time are taken into account in the assessment and influence pricing.
Dynamic Creative Optimization (DCO)
DCO allows real-time adaptation of advertising content based on external factors. For example, an advertising display at a bus stop can show umbrella advertising when it rains, ice cream advertising when it's hot, or commuter-relevant content during rush hour. This contextual relevance demonstrably increases advertising effectiveness.
Attribution
Attribution in the DOOH world describes the measurement and allocation of advertising success to specific advertising media. Modern tracking methods like mobile device IDs, WiFi tracking, and beacons enable the tracking of customer journeys from the first contact with a DOOH medium to the final purchase.
Anteil der Zeit
Share of Time refers to the percentage of advertising time that an advertiser occupies in the entire advertising cycle of a digital medium. With a 6-loop, a Share of Time of 16.6% means that the customer's advertisement is shown once per cycle of six commercials.
Footfall Tracking
Footfall tracking analyzes the flow of visitors around DOOH media. Various technologies such as infrared sensors, cameras, and WiFi tracking anonymously capture movement patterns, dwell time, and pathways of pedestrians. This data is fundamental for site evaluation and campaign optimization.
This is all just SEO here anyway…
You got us... Sometimes it's like dealing with a dead battery: you need a jump start. And just as our charging stations provide you with the necessary energy boost, we help you with all your questions and problems. Our service is like the fast charging mode for your questions—only faster. And for those who want to recharge even more: here's our newsletter!
This is all just SEO here anyway…
You got us... Sometimes it's like dealing with a dead battery: you need a jump start. And just as our charging stations provide you with the necessary energy boost, we help you with all your questions and problems. Our service is like the fast charging mode for your questions—only faster. And for those who want to recharge even more: here's our newsletter!
This is all just SEO here anyway…
You got us... Sometimes it's like dealing with a dead battery: you need a jump start. And just as our charging stations provide you with the necessary energy boost, we help you with all your questions and problems. Our service is like the fast charging mode for your questions—only faster. And for those who want to recharge even more: here's our newsletter!